It’s Alliah. Welcome to the Squeeze, presented by Lemonade Stand Limited (technically, me again). Hope you’ll find this more than mildly enlightening. Roughly 2x per month I’ll be popping into your inbox and on my blog with musings from yours truly.
As most of you know, I’ve recently begun peddling my brain as a marketing consultant.
Is it amazing?? Everything that I’ve dreamed it would be??? Mmm, sometimes!
The flexibility is paramount. The pay ebbs and flows.
But at the end of the day, my brain gets a workout, and my soul is in tact. Two very good signs.
So, what do marketing consultants do? I’ll be honest with you. For me, it depends on the day and the client. I’m a bit of a… specialized generalist. I could be developing a positioning for a product or a vision for a brand one day, developing brand partnerships another, interviewing consumers, or even designing a social media graphic (I keep it pretty simple ;). The brands I’ve been working with are small and growing and their needs change constantly. It keeps me on my toes.
But what I’ve realized that I truly enjoy most is understanding consumer behavior. Chatting with people about why they do what they do and understanding how that translates into an actionable insight is FUN! I could do it all day! For free…
…ok, let’s not go that far.
That being said, I’ve decided to pair one of my kind-of-secret loves (writing) with my love of people and understanding what makes them tick.
So, The Squeeze will cover ‘Refreshingly Honest’ observations and insights that I’ve noticed in my life, my career, and how they affect consumer behavior. I’ll cover a variety of topics, but frankly, my favorite part is just bringing light to the BS that goes overlooked and underreported.
Stay tuned, and thanks for reading… or better yet, passing along (wink, wink, hint, hint).